Hojicha Lebanon is the Next Big Thing in Lebanon’s Café Culture

Hojicha the roasted green tea with a warm, nutty profile is quickly emerging as the next must-have item on café menus across Lebanon. While matcha has long dominated the wellness and specialty drink space, Hojicha offers a fresh alternative with its soothing flavor and visual appeal.

 

What Is Hojicha?

Hojicha the roasted green tea with a warm, nutty profile is quickly emerging as the next must-have item on café menus across Lebanon. While matcha has long dominated the wellness and specialty drink space, Hojicha offers a fresh alternative with its soothing flavor and visual appeal.

 

Why Hojicha is Trending?

☕ Naturally low in caffeine
Unlike matcha or coffee, Hojicha is low in caffeine, making it ideal for afternoon menus or customers seeking a gentler alternative.

🍂 Rich, roasted flavor
Its mellow taste profile appeals to those who find matcha too grassy or bitter. Hojicha feels cozy, yet elevated a perfect fit for curated café experiences.

📸 Aesthetic appeal
With its soft brown tones and creamy textures when paired with milk, Hojicha lattes are Instagram-ready a key driver in visually-driven café culture.

📋 Menu versatility
From hot and iced lattes to soft serve, cakes, tiramisu, and even protein shakes Hojicha adapts across formats, both sweet and savory.

Hojicha in Lebanon, and how coffee shops are using it

Progressive cafés in Beirut and beyond are beginning to feature Hojicha as a limited-time special or a permanent item. Think Hojicha lattes, tiramisu, mochi, and plant-based dessert pairings. It’s often positioned as a calming, low-caffeine alternative to matcha or espresso perfect for wellness-minded consumers.

Café brands are also leaning into minimalist packaging and soft color palettes to market Hojicha to aesthetic-driven audiences particularly millennials and Gen Z.

Why Hojicha Matters for Café Owners & Concept Creators

If you’re in the food and beverage space especially in Lebanon’s evolving café scene Hojicha offers:

  • A trend-forward, underexplored product

  • Cross-over appeal between indulgent and wellness categories

  • A low-barrier menu addition with high visual and storytelling potential

  • A way to differentiate your brand with purpose

 

How Scope & Co. Can Help

At Scope & Co., we help cafés, restaurants, and lifestyle brands bring new ideas to life from seasonal drinks to full concept development. Whether you’re launching your first Hojicha latte or planning a full rebrand, we bring strategic thinking and creative execution to every detail along with suppliers, pricing and menu development.