2025 Guide to Matcha in Lebanon: Benefits, Taste & Where to Buy

Matcha in Lebanon: Benefits, Myths, and Where to Find the Best Cup

Introduction

Matcha is no longer a hidden gem in Lebanon. From café menus to Instagram stories, this vibrant green tea powder is taking the local wellness and coffee scene by storm. But as with any trend, there’s more to it than meets the eye. In this blog, we unpack what matcha really is, why it’s gaining popularity in Lebanon, and how businesses can capitalize on the matcha movement.

What Is Matcha and Where Does It Come From?

Matcha is a finely ground powder made from specially grown and processed green tea leaves. Unlike traditional green tea, where leaves are steeped and discarded, matcha is consumed entirely leaf and all offering a more potent source of nutrients.

Originating from Japan, matcha has long been part of traditional tea ceremonies. Its popularity worldwide has grown thanks to its health benefits, vibrant color, and versatility.

Why Matcha Is Good for You

People often ask, ‘What is matcha good for?’ The answer: quite a lot. Matcha is loaded with antioxidants, especially EGCG, known for boosting metabolism and supporting heart health. It provides a calm, focused energy due to its unique combination of caffeine and L-theanine making it a popular coffee alternative.

Is matcha good for weight loss? Yes, studies suggest it can aid fat oxidation. And while some ask, ‘Can matcha make you poop?’ the answer is yes, mildly. It’s a gentle stimulant for digestion, which is part of its appeal.

How It Tastes and Why It’s Green

Matcha has a rich, umami flavor that can be grassy or even slightly bitter, depending on the grade. Ceremonial matcha is smooth and vibrant, while culinary matcha tends to be stronger and slightly more bitter.

Its green color comes from the high chlorophyll content due to the shading process during cultivation.

How to Use It at Home or in Your Café

To make a standard cup, use 1–2 grams of matcha powder with hot water (not boiling) and whisk vigorously. You can also enjoy it as a latte, iced drink, or even in smoothies and desserts.

Cafés in Lebanon are experimenting with matcha-infused drinks and pastries, often branding it as a healthy lifestyle product. Offering ‘Matcha Mondays’ or seasonal specials can turn it into an experience rather than just a menu item.

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Where to Find Matcha in Lebanon

If you’re looking to try matcha in Lebanon, there are now several local options offering high-quality powder. While it’s important to read labels and look for ceremonial-grade matcha for the best experience, here are a few local names people often turn to:

– @matcharituals – Known for its minimal aesthetic and focus on mindful routines, this brand offers matcha sourced directly from Japan.
– @moyamatcha.lb – A Lebanese-based brand sharing educational content and offering premium matcha for everyday use.
– @usutcha – A fresh addition to the local scene, Usutcha blends contemporary design with traditional matcha culture.

These brands reflect the growing interest in wellness and conscious consumption in Lebanon and make it easier to experiment with matcha without relying on international shipping.

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At Scope & Co., we help businesses translate trends like matcha into powerful branding, memorable experiences, and lasting customer loyalty.
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Frequently Asked Questions