Portfolio / Beit Meri, Lebanon
A new use for an existing property
Scope & Co. studied the local market and the property to determine which hospitality concepts at Villa Julia warranted a deeper feasibility study.
The brief covered demand, competitor benchmarks, site fit, and the operating implications of each direction.
- Observation windows
- 03
- Shortlisted directions
- 05
- Project stage
- Early feasibility
01 / Property assessment
What the property could support
The stone building, layered interiors and outdoor spaces gave the project a character of its own. Scope assessed how guests would arrive and move through it, and how different uses might fit the building and its residential surroundings.
02 / Market research
Three views of the local market
Scope paired field visits in and around Beit Meri with desk research and competitor benchmarking across restaurants, cafés, accommodation and experience-led venues.
01 / Weekday morning
Everyday demand
Observed resident-serving businesses and the role of convenience in daytime visits.
02 / Weekday evening
After-dark activity
Looked at where activity concentrated and what arrival felt like after dark.
03 / Weekend peak
Destination traffic
Observed how peak demand affected road activity, arrivals and parking.
03 / Research findings
A venue people would plan to visit
Fieldwork showed a vehicle-led market where demand clustered around established destinations and occasions. The question for Villa Julia was what experience would make the trip worthwhile and whether it could sustain repeat visits.
Site fit
Arrival matters
Consider access, arrival and guest circulation alongside the experience itself.
Market fit
Define the occasion
Compare why customers choose existing venues and what could give Villa Julia a distinct reason to visit.
Operating fit
Test the full year
Treat seasonal demand, capacity and operating complexity as feasibility questions.
From observations to a shortlist
Scope advanced five concept directions for detailed feasibility. The comparison considered demand, property fit, operating complexity, differentiation, investment efficiency and profitability potential.
04 / Scope & Co. deliverables
What the owner received
Delivered in this phase
Market and competitor assessment, property and operating review, a concept shortlist, and a register of technical and commercial questions to resolve before investment.
What detailed feasibility would test next
Demand and revenue
Compare visit frequency, capacity, utilisation and spend across the shortlisted concepts. Test whether the model holds beyond peak-season visits.
Site and operations
Validate arrivals, accessibility, service circulation and the technical requirements with the relevant specialists.
Investment and operating model
Use a common basis to compare capital needs, staffing, operating risk and return potential before recommending a direction.
Working on a hospitality project in Lebanon?
Recent Comments