Scope & Co.’s market research and initial feasibility study for Villa Julia in Beit Meri, Lebanon, covering local demand, competitor benchmarks, site assessment, and concept shortlisting.

Why This Opening Matters The new Spinneys in Antelias isn’t just another branch—it’s a major shift in retail in Lebanon. Within days of opening, it created heavy traffic, long queues, and serious online buzz.

Why Smart Investors Don’t Run Hospitality Businesses Alone Investing in hospitality can be exciting, but building a successful concept is never as simple as finding a good location and putting money into the fit out.

In the heart of Beirut’s Saifi Village, The Brunch Club by Reina Aris brings a new kind of energy to the city’s lifestyle scene. More than a café, it’s a space where design, flavor, and rhythm come together seamlessly. Developed and executed by Scope & Co. and led by Johnnie Salman, the project reflects a […]

Beirut’s coffee scene is always evolving, but summer 2025 hits different. From minimalist Scandinavian interiors to bold flavors and

Hojicha Lebanon is the Next Big Thing in Lebanon’s Café Culture Hojicha the roasted green tea with a warm,